On January 22nd, 2023, Suze Orman’s “Women and Money” podcast introduced a powerful shift, marked by a new theme song and a renewed call to action: to be unstoppable. This wasn’t just a change in intro music; it was a declaration of intent for the year, perfectly encapsulated by Sia’s hit song, “Unstoppable.” This episode dives into the story behind this empowering choice, the song’s resonant lyrics, and how this unstoppable spirit translates into tangible financial empowerment for you.
The Story Behind the Song Choice: From New Year’s Eve Inspiration to Sia’s “Yes”
The inspiration struck Suze on New Year’s Eve while watching Miley Cyrus’s special featuring Dolly Parton. Amidst the festive music, a thought sparked: the podcast needed a fresh theme song for 2023. After two years with the same intro, it was time for a change that resonated with the year’s ambitions. Then came Sia, performing “Unstoppable.” For Suze, it was an epiphany. The song wasn’t just catchy; it embodied the exact mindset needed to navigate the year ahead – a feeling of being invincible, of breaking through self-imposed barriers.
Despite the song’s release back in 2016, it felt new and profoundly relevant for the podcast’s mission. Driven by this conviction, Suze decided to reach out to Sia herself. Even with the awareness of potential hurdles – publishing rights, artist schedules, the possibility of a “no” – Suze embraced the “unstoppable” spirit she was advocating. She found Sia’s email and sent a heartfelt request, explaining the podcast, the song’s impact, and her desire to use a portion of it as the new theme. She also made sure to convey understanding if Sia needed to decline.
Twelve days later, a reply arrived that exceeded all expectations. Sia responded with an enthusiastic “absolutely my pleasure,” granting permission as a gift and expressing excitement to listen to the podcast. For Suze, this was an incredible honor, recognizing Sia’s stature and the generosity of her gesture. This story itself became a testament to the “unstoppable” theme – daring to ask, even when unsure of the answer, and achieving a remarkable outcome.
Decoding “Unstoppable”: Lyrics of Empowerment and Confidence
The chosen excerpt from “Unstoppable” highlights the song’s powerful chorus, words now interwoven with the “Women and Money” podcast’s identity:
I’m unstoppable.
I’m a Porsche with no brakes.
I’m invincible.
Yeah, I win every single game.
I’m so powerful.
I don’t need batteries to play,
I’m so confident.
Yeah, I’m unstoppable today.
Suze breaks down these lyrics, emphasizing their direct connection to personal empowerment, especially in the realm of finance. “A Porsche with no brakes” symbolizes relentless forward momentum, pursuing financial goals without hesitation. “Invincible” speaks to the strength needed to overcome economic uncertainties. “Winning every single game” reflects the aim to achieve financial success and security. “Powerful, I don’t need batteries to play” signifies inner strength and self-reliance, not depending on external factors for motivation. Finally, “so confident, yeah, I’m unstoppable today” is a daily affirmation, a call to embrace this mindset in the present moment. The message is clear: these lyrics are not just song words; they are affirmations for listeners to embody on their own financial journeys.
Beyond the Theme Song: Unstoppable Actions for Your Finances – Treasury Bills and More
The episode extends the “unstoppable” theme beyond motivation, translating it into practical financial steps. Suze addresses a listener pain point: the difficulty in easily purchasing Treasury Bills, notes, and bonds. Recognizing the cumbersome process, she declared herself “unstoppable” in finding a solution for her audience.
This led to a collaboration with Alliant Credit Union. Starting February 1st, those with the Ultimate Opportunity Savings Account at Alliant gained the ability to purchase Treasury Bills, notes, and bonds directly through their accounts. This eliminates the need for navigating archaic government websites or opening separate brokerage accounts, streamlining the process significantly. Suze emphasizes focusing on short-term 3-month and 6-month Treasury Bills in the current economic climate, highlighting their attractive interest rates (around 4.8% for 6-month bills at the time).
Furthermore, Suze hints at more upcoming opportunities for Alliant Credit Union account holders, including the potential for protected Roth IRAs holding CDs or Treasuries and options for minors to participate in the Ultimate Opportunity Savings Account with its bonus structure. The underlying message is that being “unstoppable” also means taking concrete steps to improve one’s financial situation and taking advantage of opportunities that simplify and enhance financial security. She encourages listeners to open an Ultimate Opportunity Savings Account at myalliant.com to participate in these future offerings.
Embrace Your Unstoppable Self: A Lesson from Dr. Roy and a Call to Action
To further solidify the “unstoppable” message, Suze shares a personal anecdote about Dr. Roy, one of her surgeons. Dr. Roy, despite a demanding schedule with work, family, and a baby, felt he was losing touch with his passions – reading and exercise. Initially failing to wake up earlier, he decided to push his limits and started waking up at 4 a.m. This allowed him time for reading, meditation, and exercise, transforming his life. Dr. Roy’s story exemplifies the core message: “My circumstances can’t tell me what I can or can’t do.” He became, in Suze’s words, “unstoppable.”
Inspired by Dr. Roy’s example, Suze issues a powerful call to action. She urges listeners to identify one area where they have been stopping themselves, whether through fear of rejection or self-doubt. She instructs them to pick just one item from their “Suze notebook” list and take action on it today. This isn’t about future intentions; it’s about immediate, tangible action to break free from self-imposed limitations and embrace their unstoppable potential. “Today is the day that we all start being unstoppable,” she declares.
Conclusion: An Unstoppable Year Ahead
The adoption of Sia’s “Unstoppable” as the Women and Money podcast theme song is more than just a musical update. It’s a deliberate and resonant choice that encapsulates the podcast’s goals for 2023: empowerment, action, and unwavering progress toward financial well-being. Suze expresses deep gratitude to Sia and Crush Music for making this theme song a reality, acknowledging the profound impact of Sia’s music and message.
As the episode concludes, Suze, joined by KT, extends happy Lunar New Year wishes and celebrates Don’s birthday, ending on a joyful and personal note. The final takeaway is clear: embrace the “unstoppable” spirit, take action today, and create a peaceful, joyful, and loving world, starting with your own financial journey. The message resonates – with Sia’s anthem as the soundtrack, listeners are encouraged to make 2023 their most unstoppable year yet.
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