Kendrick Lamar, a name synonymous with groundbreaking hip-hop, recently surprised fans with his sixth album, “GNX,” and it’s not just the album that’s generating buzz. One particular track is setting the internet ablaze, all thanks to a very enthusiastic shoutout to producer Mustard.
Released on November 22nd, “GNX” immediately captivated listeners, sparking widespread excitement and critical acclaim online. The album is notable for its collaborations, featuring artists like SZA and Deyra Barrera, and its diverse production team, which includes Taylor Swift’s frequent collaborator Jack Antonoff and the acclaimed producer Mustard, known for Kendrick Lamar’s previous hit, “Not Like Us.”
However, it’s the seventh track, “tv off,” that’s truly captured the internet’s imagination. Produced by Mustard, Antonoff, Sean Momberger, and others, the song takes an unexpected turn around the two-minute mark. It’s here that Kendrick Lamar emphatically screams “Mustard!” – a powerful, all-caps declaration that is both instantly memorable and undeniably meme-worthy. This isn’t a fleeting mention; Lamar repeats the shoutout later in the track and holds the producer’s name for a full five seconds, or two musical measures.
This elongated, passionate scream of “Mustard!” has resonated deeply with online audiences, quickly transforming from a song snippet into a full-blown internet meme. The exclamation has become ubiquitous across social media platforms, with users incorporating it into various humorous and creative content.
Even Mustard himself was taken by surprise by the album’s release and the now-iconic vocal feature. He admitted to Billboard that he hadn’t even heard “tv off” before it dropped, making Lamar’s prominent shoutout an even more unexpected and delightful moment. Mustard’s reaction to hearing the track was overwhelmingly positive. He described it as “elite” and “so fire,” even hinting that the “Mustard!” scream might become his new producer tag – the audio signature producers often place at the beginning of tracks.
Mustard also expressed excitement about the live performance potential of the song, anticipating crowds enthusiastically echoing the “Mustard!” shout. His prediction has proven accurate, with the meme extending far beyond music circles. From references in “Shrek” parodies to mentions by major entities like the NFL, McDonald’s, and Heinz, the “Mustard!” phenomenon has permeated mainstream internet culture. Influencers, actors, and professional athletes have all joined in on the trend, further amplifying its reach and solidifying its status as a genuine viral sensation. Mustard himself has acknowledged and celebrated the widespread embrace of the meme on social media, clearly enjoying the unexpected cultural moment sparked by Kendrick Lamar’s song.
In conclusion, Kendrick Lamar’s “tv off” featuring the now-iconic “Mustard!” shoutout is more than just a song; it’s a cultural phenomenon. It highlights the unpredictable nature of viral trends and the power of a simple, yet impactful, musical moment to capture the internet’s collective imagination. The “Kendrick Mustard Song” is a testament to both artists’ influence and the internet’s ability to transform music into meme-worthy moments.
Alt text examples for the hypothetical images:
- Image 1 Alt Text: Kendrick Lamar, Grammy-winning artist, performing live on stage with dynamic lighting and a captivated audience, highlighting his expertise and experience in hip-hop performance. Keywords: Kendrick Lamar concert, live performance, hip hop artist, Grammy winner, music event.
- Image 2 Alt Text: DJ Mustard smiling in a music studio environment, showcasing his expertise and experience as a renowned music producer. Keywords: DJ Mustard producer, music studio session, record producer, music production, hitmaker.
