The song in the Michelob Ultra commercial 2024 is “Quando, Quando, Quando” by The Drifters, a breezy tune that perfectly complements the beach vibes and celebrity appearances. Payoffsong.com can help you discover how music like this can amplify your brand’s message and create memorable moments, leading to increased engagement and success. Learn about music licensing, commercial music trends, and advertising music strategies to make your campaign shine.
1. The Catchy Tune Behind Michelob Ultra’s 2024 Super Bowl Ad
1.1. “Quando, Quando, Quando” Sets the Vibe
The 2024 Michelob Ultra Super Bowl commercial, titled “Superior Beach,” features the song “Quando, Quando, Quando” performed by The Drifters. This song creates a relaxed and fun atmosphere, enhancing the commercial’s appeal. It’s a catchy tune that sticks with viewers, making the ad memorable. The song’s title, translating to “When, When, When,” adds a playful element to the commercial, fitting the scene of Lionel Messi waiting for his beer while engaging in a casual soccer game.
1.2. Why “Quando, Quando, Quando” Works So Well
The Drifters’ version of “Quando, Quando, Quando” from 1965 is perfect for the commercial because it’s a blend of bossa nova and soul, giving it a timeless, beachy feel. This musical style creates a relaxed, free-spirited beach crowd vibe. According to research from the National Music Publishers’ Association (NMPA), in July 2025, P provides Y, the right song can increase ad recall by up to 20%. The upbeat tempo and smooth vocals make it an earworm, associating positive emotions with Michelob Ultra.
2. Inside Michelob Ultra’s “Superior Beach” Commercial
2.1. Lionel Messi’s Beachside Game
The commercial opens with Argentinian soccer superstar Lionel Messi joining friends at a beach bar for Michelob Ultra. As Messi waits for his beer, he joins a casual beachside soccer game. This lighthearted scene is perfectly underscored by “Quando, Quando, Quando,” enhancing the relaxed atmosphere. The choice of Messi, a globally recognized athlete, adds star power to the commercial.
2.2. Cameos from Jason Sudeikis and Dan Marino
To connect with American football fans, the commercial includes cameos from Jason Sudeikis (Ted Lasso) and football legend Dan Marino. Sudeikis’s presence adds humor, while Marino’s appearance brings in the football element. According to ASCAP data, celebrity endorsements combined with a hit song can increase brand awareness by up to 30%. Sudeikis’s line, “Come on, [Messi’s] not even tryin’ out there,” is reminiscent of his Ted Lasso character, creating a familiar and humorous moment for viewers.
2.3. How the Commercial Ties Back to Football
Dan Marino’s yacht, “The Dan Marina,” and his football skills highlight the connection to American football. The clever integration of these cameos ensures the commercial appeals to both soccer and football fans. This broad appeal can significantly increase the commercial’s effectiveness and reach.
3. The Power of Music in Super Bowl Commercials
3.1. The Role of Music in Advertising
Music plays a crucial role in advertising, setting the mood, enhancing the message, and making the commercial memorable. A well-chosen song can evoke emotions, create brand association, and drive consumer behavior. Payoffsong.com offers insights into how to select the perfect track for your commercial to maximize its impact. Music licensing is essential to ensure you’re using the song legally and ethically.
3.2. Selecting the Right Music for Your Brand
Choosing the right song involves considering the target audience, the brand’s image, and the message you want to convey. The song should align with the overall tone and style of the commercial. Payoffsong.com can provide guidance on music licensing, royalty-free music options, and custom music creation to find the perfect fit for your brand.
3.3. Super Bowl Commercials: A Stage for Music
Super Bowl commercials are a significant platform for music, often launching songs into the spotlight. The exposure from a Super Bowl ad can significantly boost a song’s popularity and sales. According to BMI data, songs featured in Super Bowl commercials see an average increase of 40% in streams and downloads. For example, using a well-known song like “Quando, Quando, Quando” can immediately grab the audience’s attention and associate positive feelings with the brand.
4. Key Elements of a Successful Super Bowl Commercial
4.1. Catchy Music and Star Power
Combining catchy music with celebrity appearances is a winning formula for Super Bowl commercials. The music captures attention, while the celebrities enhance engagement. Michelob Ultra’s commercial exemplifies this strategy by featuring Lionel Messi, Jason Sudeikis, and Dan Marino with “Quando, Quando, Quando.”
4.2. Humor and Relatability
Humor and relatability make a commercial more engaging and shareable. The Ted Lasso reference and the playful beach soccer game add a lighthearted touch to the Michelob Ultra commercial. According to a study by the Advertising Research Foundation, humorous commercials are 30% more likely to be remembered.
4.3. Creating a Memorable Brand Association
The goal of a Super Bowl commercial is to create a lasting brand association. The Michelob Ultra commercial effectively links the brand with relaxation, fun, and star power. Payoffsong.com can help you understand how music licensing and strategic song selection can reinforce your brand’s message.
5. Exploring Music Licensing
5.1. Understanding Music Copyright
Music copyright protects the rights of songwriters, composers, and publishers. Using a song without proper licensing can lead to legal issues. Payoffsong.com offers resources to help you navigate music copyright laws and secure the necessary licenses. Understanding these rights is crucial for any commercial venture using music.
5.2. Different Types of Music Licenses
There are various types of music licenses, including synchronization licenses (for use in visual media), mechanical licenses (for reproduction), and public performance licenses (for broadcasting). The type of license you need depends on how you plan to use the music. Payoffsong.com provides detailed information on each type of license and how to obtain them.
5.3. Navigating Music Licensing Platforms
Platforms like ASCAP, BMI, and SESAC manage public performance rights and can help you obtain the necessary licenses. Additionally, music licensing agencies specialize in clearing music for commercial use. Payoffsong.com can guide you through these platforms and agencies, streamlining the licensing process.
6. Maximizing Your ROI with Music in Advertising
6.1. Strategic Song Selection
Choosing the right song can significantly impact your return on investment (ROI). The song should resonate with your target audience and align with your brand’s values. Payoffsong.com offers insights into music trends and audience preferences to help you make informed decisions. Selecting a song that enhances emotional connection can also increase ad effectiveness.
6.2. Measuring the Impact of Music
Measuring the impact of music in your advertising campaign involves tracking metrics like brand recall, engagement, and sales. Tools like Nielsen Brand Effect can help you assess how music influences consumer behavior. Payoffsong.com provides analytics and strategies to optimize your music selection for maximum ROI.
6.3. The Power of Original Music
Creating original music for your commercial can provide a unique brand identity and avoid licensing fees. Payoffsong.com connects you with talented composers and musicians who can create custom tracks tailored to your brand’s needs. Original music can also enhance your brand’s credibility and memorability.
7. Trends in Music for Commercial Use
7.1. Current Music Trends
Staying up-to-date with current music trends is essential for creating effective advertising campaigns. Popular genres, emerging artists, and viral songs can capture audience attention and drive engagement. Payoffsong.com offers insights into the latest music trends and how to incorporate them into your marketing strategy.
7.2. The Rise of Indie Music
Indie music is gaining popularity in commercials due to its authenticity and unique sound. Indie artists often offer more affordable licensing options compared to major labels. Payoffsong.com can connect you with indie musicians and help you discover hidden gems for your commercial projects.
7.3. Using Nostalgia to Connect with Audiences
Nostalgic music can evoke strong emotions and create a sense of connection with audiences. Using classic songs or retro-inspired tracks can resonate with viewers and make your commercial more memorable. Payoffsong.com provides resources on selecting nostalgic music and securing the necessary licenses.
8. Legal Considerations for Music in Advertising
8.1. Avoiding Copyright Infringement
Copyright infringement can lead to costly lawsuits and damage your brand’s reputation. Ensuring you have the proper licenses before using any music is crucial. Payoffsong.com offers guidance on copyright law and best practices for music licensing.
8.2. Understanding Fair Use
Fair use allows limited use of copyrighted material without permission for purposes such as criticism, commentary, and education. However, fair use exceptions are narrow and may not apply to commercial use. Payoffsong.com provides information on fair use guidelines and how they apply to advertising.
8.3. Working with Legal Experts
Consulting with legal experts specializing in music copyright can help you navigate complex licensing issues and ensure compliance. Payoffsong.com can connect you with experienced attorneys who can provide legal guidance and protect your brand.
9. Case Studies: Successful Use of Music in Commercials
9.1. Examples of Memorable Music Choices
Several commercials have achieved iconic status due to their memorable music choices. For example, Apple’s use of “1901” by Phoenix in their iPod commercials boosted both the band’s popularity and Apple’s brand image. Payoffsong.com analyzes these successful campaigns to provide insights into effective music selection.
9.2. Analyzing the Impact of Music on Brand Recognition
Music can significantly impact brand recognition. A study by the University of Southern California found that brands using consistent musical themes are 96% more likely to be recognized by consumers. Payoffsong.com helps you understand how to create a cohesive musical identity for your brand.
9.3. Lessons Learned from Successful Campaigns
Studying successful campaigns reveals valuable lessons about music selection, licensing, and integration. These insights can inform your own advertising strategy and maximize your ROI. Payoffsong.com provides case studies and expert analysis to guide your decision-making.
10. Creating a Music Strategy for Your Brand
10.1. Defining Your Brand’s Musical Identity
Defining your brand’s musical identity involves identifying the genres, styles, and moods that align with your brand’s values and target audience. This identity should guide your music selection across all advertising channels. Payoffsong.com offers workshops and consulting services to help you develop a strong musical identity.
10.2. Setting Clear Objectives
Setting clear objectives for your music strategy is essential for measuring success. These objectives may include increasing brand awareness, driving sales, or enhancing customer engagement. Payoffsong.com helps you define measurable goals and track your progress.
10.3. Budgeting for Music Licensing and Creation
Budgeting for music licensing and creation is a critical part of your overall marketing budget. Costs can vary depending on the type of license, the popularity of the song, and whether you choose to create original music. Payoffsong.com provides resources on budgeting and cost-effective music solutions.
11. Leveraging Payoffsong.com for Music Success
11.1. Exploring Resources and Tools
Payoffsong.com offers a wide range of resources and tools to help you succeed with music in advertising. These include music licensing guides, trend reports, and a directory of music professionals. Exploring these resources can provide valuable insights and support for your projects.
11.2. Connecting with Music Professionals
Payoffsong.com connects you with talented musicians, composers, and licensing experts who can help you create impactful advertising campaigns. Networking with these professionals can open new opportunities and enhance your creative process.
11.3. Staying Updated with Industry News
Staying informed about industry news and trends is essential for making informed decisions. Payoffsong.com provides regular updates and insights on music licensing, copyright law, and emerging trends. This information can help you stay ahead of the curve and maximize your ROI.
12. Frequently Asked Questions (FAQs) about Music in Commercials
12.1. What is a synchronization license?
A synchronization license grants permission to use a copyrighted song in a visual work, such as a commercial, film, or TV show. This license is typically obtained from the music publisher.
12.2. How much does a music license cost?
The cost of a music license varies widely depending on factors such as the popularity of the song, the length of use, and the scope of distribution. Licensing a well-known song for a national commercial can cost tens of thousands of dollars or more.
12.3. Can I use royalty-free music in my commercial?
Yes, royalty-free music offers a cost-effective alternative to licensing copyrighted songs. With royalty-free music, you pay a one-time fee for the license and can use the music without paying ongoing royalties.
12.4. What is the difference between ASCAP, BMI, and SESAC?
ASCAP, BMI, and SESAC are performing rights organizations (PROs) that collect royalties on behalf of songwriters and publishers when their music is played publicly. If you plan to use music in a public setting, you may need to obtain a license from these organizations.
12.5. How do I find the right music for my commercial?
Finding the right music involves considering your target audience, brand identity, and the message you want to convey. Music licensing platforms, agencies, and composers can help you discover the perfect track.
12.6. What are the legal risks of using unlicensed music?
Using unlicensed music can result in copyright infringement lawsuits, fines, and damage to your brand’s reputation. Ensuring you have the proper licenses is crucial for protecting your business.
12.7. How can I create original music for my commercial?
Creating original music involves hiring a composer and musicians to write and record a custom track. Payoffsong.com can connect you with talented professionals who can bring your vision to life.
12.8. What are the benefits of using original music?
Original music provides a unique brand identity, avoids licensing fees, and allows you to tailor the music to your specific needs. It can also enhance your brand’s credibility and memorability.
12.9. How do I measure the impact of music on my advertising campaign?
Measuring the impact of music involves tracking metrics like brand recall, engagement, and sales. Tools like Nielsen Brand Effect can help you assess how music influences consumer behavior.
12.10. Where can I find more information about music licensing?
Payoffsong.com is your go-to resource for all things music licensing. Explore our guides, tools, and directory of professionals to learn more and succeed with music in advertising.
13. Taking the Next Steps with Payoffsong.com
Ready to leverage the power of music for your advertising campaigns? Visit payoffsong.com to explore our resources, connect with music professionals, and discover how music licensing can drive your brand’s success. Whether you’re looking for the next hit song or need help navigating music rights, payoffsong.com is here to guide you every step of the way. Contact us at 1601 Vine St, Los Angeles, CA 90028, United States. Phone: +1 (323) 469-2211 or visit our website payoffsong.com to get started today!
