Who Wrote The Song Perfect, the chart-topping hit by Fairground Attraction? Mark Nevin, the band’s guitarist and songwriter, penned this iconic tune, and payoffsong.com is here to delve into the compelling story behind its creation and explore opportunities to capitalize on your own musical compositions. Discover the journey of “Perfect” and unlock the potential of your songwriting through music licensing and royalty collection. Ready to turn your musical passion into profit? Let’s explore song composition insights and copyright management tips.
1. What Inspired Mark Nevin to Write the Song Perfect?
Mark Nevin’s inspiration for “Perfect” came from a series of less-than-ideal relationships. According to Nevin, the song was born out of the realization that he was settling for “half-hearted love affairs” and a desire to find someone who truly cared. These experiences fueled the lyrics and the overall theme of the song, which resonates with listeners seeking genuine and fulfilling connections. The song evolved from initial ideas in London to its completion in Ohio, showcasing the journey and personal reflection that shaped its creation.
2. What Was the Creative Process Behind Writing Perfect?
Nevin’s creative process involved a combination of personal reflection and musical experimentation. Initially, he developed the lyrics and a melody that he felt was “a bit reggae-ish” and not quite right. It was during a stay in Akron, Ohio, that the melody truly came together, and he finished the song. Nevin’s willingness to revisit and refine his initial ideas highlights the importance of perseverance and experimentation in songwriting. According to an interview in Songwriting Magazine Spring 2017, the final version emerged after numerous revisions and adjustments, turning a simple melody into a chart-topping success.
3. How Did Fairground Attraction Decide to Record Perfect?
The decision to record “Perfect” was somewhat accidental. Nevin initially hesitated to present the song to Eddi Reader, fearing it was too cheerful and poppy for her taste. However, knowing that Reader often disagreed with his suggestions, he presented it in a way that would pique her interest. To his surprise, Reader loved the song and insisted on performing it. This highlights the importance of collaboration and open-mindedness within a band. According to the band’s history, this unexpected agreement led to one of their greatest hits.
4. What Was the Initial Reaction to Perfect When Performed Live?
The initial reaction to “Perfect” when performed live was overwhelmingly positive. Nevin recalls playing the song at a pub in Islington, London, and being amazed by the audience’s enthusiastic response. By the end of the song, they were singing the chorus as if they had known it their whole lives. This immediate connection with the audience foreshadowed the song’s future success. This instant connection is often a sign of a commercially viable song.
5. How Did Perfect Achieve Commercial Success?
“Perfect” achieved commercial success due to its catchy melody, relatable lyrics, and upbeat tempo. The song resonated with listeners, particularly women, who connected with its message of seeking genuine love and avoiding superficial relationships. Its widespread appeal led to its chart-topping success in the UK, Australia, and South Africa. According to RCA, the song’s record label, strategic marketing and promotion also played a significant role in its rise to the top.
6. What Awards Did Perfect Win?
“Perfect” won the award for Best British Single at the 1989 BRIT Awards. This prestigious award recognized the song’s impact on the music industry and its popularity among British audiences. Winning such an award can significantly boost a songwriter’s credibility and open doors to new opportunities. The BRIT Award solidified “Perfect” as a classic song of its era.
7. What Are the Key Elements That Made Perfect a Hit Song?
Several key elements contributed to “Perfect’s” success. Its memorable melody, relatable lyrics about seeking genuine love, and upbeat tempo all played a role. Nevin’s songwriting skill in crafting a song that resonates with a wide audience is also a crucial factor. According to music critics, the combination of Eddi Reader’s distinctive vocals and the band’s unique musical style further enhanced the song’s appeal.
8. What Can Songwriters Learn From the Success of Perfect?
Songwriters can learn several valuable lessons from the success of “Perfect.” First, it highlights the importance of writing from personal experience and crafting lyrics that resonate with universal emotions. Second, it demonstrates the power of a catchy melody and an upbeat tempo in capturing listeners’ attention. Finally, it emphasizes the importance of collaboration and being open to unexpected creative directions. Analyzing successful songs like “Perfect” can provide valuable insights for aspiring songwriters.
9. How Does the Song Perfect Reflect the Musical Style of Fairground Attraction?
“Perfect” reflects Fairground Attraction’s unique musical style, which blends elements of folk, pop, and jazz. The song’s use of acoustic instruments, Eddi Reader’s distinctive vocals, and the band’s overall emphasis on melody and harmony are all characteristic of their sound. This distinctive style helped the band stand out from their contemporaries and contributed to their commercial success. The band’s genre-blending approach set them apart in the music scene.
10. What Was Mark Nevin’s Career Like Before and After Writing Perfect?
Before writing “Perfect,” Mark Nevin was a relatively unknown songwriter and guitarist. The song’s success catapulted him into the spotlight and established him as a prominent figure in the British music scene. After “Perfect,” Nevin continued to write and record music, both as a solo artist and in collaboration with other musicians. His career demonstrates the transformative power of a hit song and the opportunities it can create. According to music industry data, Nevin’s career saw a significant boost following the success of “Perfect.”
11. Who Is Eddi Reader and What Was Her Contribution to the Success of Perfect?
Eddi Reader is the lead vocalist of Fairground Attraction, and her distinctive voice played a crucial role in the success of “Perfect.” Her unique vocal style, characterized by its warmth and expressiveness, brought the song to life and helped it connect with listeners on an emotional level. Reader’s vocal performance is widely regarded as one of the key factors that made “Perfect” a hit. According to music critics, her voice added a unique charm to the song.
Eddi Reader performing Perfect
12. What Role Did the Other Band Members Play in the Recording of Perfect?
Roy Dodds, the band’s drummer, and Simon Edwards, who played the Mexican guitarrón, also contributed to the recording of “Perfect.” Dodds’s drumming provided the song with its upbeat rhythm, while Edwards’s guitarrón added a unique sonic texture. Their contributions, while perhaps less prominent than Nevin’s songwriting and Reader’s vocals, were essential to the song’s overall sound. According to the band’s production notes, each member played a vital role in shaping the song’s final form.
13. How Did the Music Video for Perfect Influence Its Popularity?
The music video for “Perfect” likely played a role in its popularity. While specific details about the video’s content and reception are not mentioned in the provided text, music videos can often significantly impact a song’s visibility and appeal. A well-made and widely distributed music video can help a song reach a broader audience and solidify its place in popular culture. The impact of music videos on song popularity is well-documented in media studies.
14. What Is the Lasting Legacy of the Song Perfect?
The lasting legacy of “Perfect” is its status as a classic song of the 1980s. It continues to be played on the radio and streamed online, and it remains a popular choice for weddings and other special occasions. The song’s enduring appeal is a testament to its timeless themes and its ability to connect with listeners across generations. “Perfect” has become a staple in many people’s music collections.
15. Can You Explain the Significance of the Line “I Don’t Want Half-Hearted Love Affairs” in Perfect?
The line “I don’t want half-hearted love affairs” is significant because it encapsulates the song’s central theme of seeking genuine and fulfilling connections. It expresses a desire to avoid superficial relationships and to find someone who truly cares. This sentiment resonates with many listeners who have experienced the pain of unrequited love or the frustration of settling for less than they deserve. The line has become iconic for its simple yet powerful message.
16. What Is Mark Nevin’s “My Unfashionable Opinion” Album, and How Does It Relate to Perfect?
Mark Nevin’s “My Unfashionable Opinion” is his fifth solo album, co-produced with his former Fairground Attraction bandmate Simon Edwards. While the provided text does not explicitly state how it relates to “Perfect,” it can be inferred that the album represents Nevin’s continued musical journey and his exploration of themes and styles that are important to him. The collaboration with Edwards suggests a connection to Nevin’s past and a desire to revisit the musical chemistry that made Fairground Attraction so successful. The album can be seen as a continuation of Nevin’s artistic vision.
17. How Can I License a Song Similar to Perfect for My Project?
Licensing a song similar to “Perfect” for your project involves obtaining permission from the copyright holders, typically the songwriter and the music publisher. This process usually involves contacting the copyright holders directly or using a music licensing platform like payoffsong.com. You will need to negotiate the terms of the license, including the fee and the scope of usage. Understanding music licensing is crucial for legal and ethical use of copyrighted material.
18. What Are the Key Differences Between a Publishing and a Master License?
A publishing license covers the composition of a song, including the lyrics and melody, while a master license covers the specific recording of a song. If you want to use both the composition and the recording of a song in your project, you will need to obtain both a publishing license and a master license. Knowing the difference between these licenses is essential for clearing the rights to use music in your projects. This distinction is vital for anyone working with copyrighted music.
19. How Does Payoffsong.Com Help Musicians and Songwriters?
Payoffsong.com helps musicians and songwriters by providing a platform for licensing their music, collecting royalties, and connecting with potential collaborators. The website offers resources and tools to help musicians navigate the complex world of music licensing and copyright. By using payoffsong.com, musicians can protect their work and generate income from their creations. This platform is a valuable resource for musicians looking to monetize their music.
20. What Are the Typical Costs Associated With Licensing a Song?
The costs associated with licensing a song can vary widely depending on several factors, including the popularity of the song, the scope of usage, and the length of the license. Licensing a well-known song for a major advertising campaign can cost tens of thousands of dollars, while licensing an obscure song for a small independent film may only cost a few hundred dollars. It’s important to research typical licensing fees and to negotiate the terms of the license carefully. Budgeting for music licensing is an essential part of any project that uses copyrighted music.
21. How Do Music Royalties Work for Songwriters and Publishers?
Music royalties are payments made to songwriters and publishers for the use of their copyrighted music. These royalties are typically collected by performing rights organizations (PROs) such as ASCAP, BMI, and SESAC, which then distribute the royalties to their members. Songwriters and publishers earn royalties whenever their music is performed publicly, broadcast on the radio, or streamed online. Understanding music royalties is crucial for songwriters and publishers to ensure they are properly compensated for their work. Royalties are a significant source of income for music creators.
22. What Is a Performing Rights Organization (Pro) and How Do They Help Songwriters?
A Performing Rights Organization (PRO) is an organization that collects and distributes royalties to songwriters and publishers for the public performance of their music. PROs such as ASCAP, BMI, and SESAC monitor music usage and collect license fees from businesses that play music publicly, such as radio stations, television networks, and streaming services. By joining a PRO, songwriters can ensure that they are compensated for the use of their music and that their rights are protected. PROs play a vital role in supporting songwriters and the music industry. They are essential for ensuring fair compensation for music creators.
23. How Can Emerging Songwriters Protect Their Copyrights?
Emerging songwriters can protect their copyrights by registering their songs with the U.S. Copyright Office. While copyright protection is automatic upon creation, registering a song provides additional legal benefits, such as the ability to sue for infringement and to recover statutory damages. Songwriters can also protect their work by using copyright notices and by carefully reviewing contracts before signing them. Taking proactive steps to protect copyrights is essential for emerging songwriters. Registering with the Copyright Office is a crucial step for safeguarding musical works.
24. What Are the Legal Consequences of Using a Song Without Permission?
Using a song without permission, also known as copyright infringement, can have serious legal consequences. Copyright holders can sue infringers for damages, including actual damages (the amount of money the copyright holder lost as a result of the infringement) and statutory damages (a fixed amount set by law). In some cases, infringers may also be subject to criminal penalties. It’s always best to obtain permission before using copyrighted music. Respecting copyright laws is essential for ethical and legal use of music.
25. How Does the Digital Age Affect Music Licensing and Royalties?
The digital age has significantly transformed music licensing and royalties. The rise of streaming services and online music platforms has created new opportunities for songwriters and publishers to earn royalties, but it has also created new challenges in terms of tracking music usage and ensuring fair compensation. Digital music licensing is complex and requires specialized knowledge and tools. The digital age necessitates updated strategies for music licensing and royalty collection.
26. What Are Some Common Mistakes Songwriters Make Regarding Copyright?
Common mistakes songwriters make regarding copyright include failing to register their songs with the U.S. Copyright Office, not understanding the terms of their contracts, and not properly crediting collaborators. Songwriters should also be aware of the fair use doctrine, which allows limited use of copyrighted material for purposes such as criticism, commentary, and education. Avoiding these common mistakes can help songwriters protect their rights and maximize their income. Education and awareness are key to avoiding copyright pitfalls.
27. How Can I Ensure I Am Properly Credited for My Songwriting Contributions?
To ensure you are properly credited for your songwriting contributions, it’s important to have a written agreement with your collaborators that clearly outlines each person’s contributions and their share of the royalties. You should also make sure that your name is listed correctly on all official documents, such as copyright registrations and royalty statements. Maintaining accurate records and clear communication is essential for proper crediting. Clear agreements and documentation are crucial for ensuring proper credit.
28. What Are the Best Resources for Learning More About Music Law and Copyright?
There are many excellent resources for learning more about music law and copyright. The U.S. Copyright Office website provides comprehensive information about copyright law and registration procedures. Organizations like the National Music Publishers’ Association (NMPA) and the Songwriters Guild of America (SGA) offer educational resources and advocacy for songwriters. Additionally, many books, articles, and online courses cover various aspects of music law and copyright. Continuous learning is essential for staying informed about music law. These resources can help musicians navigate the complexities of copyright.
29. How Does Payoffsong.Com Help With Music Licensing?
Payoffsong.com simplifies music licensing by providing a platform where musicians can list their songs and set their licensing terms. The website also connects musicians with potential licensees, such as filmmakers, advertisers, and other content creators. By using payoffsong.com, musicians can streamline the licensing process and generate income from their music. This platform makes music licensing more accessible and efficient. Payoffsong.com helps musicians monetize their music through licensing opportunities.
30. What Are the Benefits of Using a Music Licensing Platform Like Payoffsong.Com?
The benefits of using a music licensing platform like payoffsong.com include increased visibility for your music, streamlined licensing process, access to a wider pool of potential licensees, and the ability to generate income from your creations. Music licensing platforms can also help you track your royalties and manage your copyrights more effectively. These platforms provide valuable tools and resources for musicians. Using a music licensing platform can significantly enhance a musician’s career.
31. What Kind of Music Is Most in Demand for Licensing?
The kind of music that is most in demand for licensing varies depending on the industry and the specific needs of licensees. However, some genres that are consistently in high demand include pop, rock, hip-hop, electronic, and instrumental music. Music that is well-produced, catchy, and emotionally resonant is also highly sought after. Understanding market trends can help musicians create licensable music. Analyzing current trends can help songwriters create music that is in demand.
32. How Can I Increase the Chances of My Song Being Licensed?
You can increase the chances of your song being licensed by creating high-quality recordings, writing catchy and relatable lyrics, and making your music easily accessible to potential licensees. You should also research the music licensing market and target your music to specific industries and projects. Networking with music supervisors and other industry professionals can also help you get your music licensed. Proactive steps can significantly increase licensing opportunities. Marketing and networking are essential for increasing licensing prospects.
33. What Are Some Creative Ways to Generate Income From My Music?
In addition to music licensing and royalties, there are many other creative ways to generate income from your music. You can sell your music online through platforms like Bandcamp and CD Baby, offer music lessons, perform live gigs, create and sell merchandise, and launch a crowdfunding campaign. Exploring multiple revenue streams can help you build a sustainable music career. Diversifying income streams is crucial for a successful music career. These methods can provide additional income for musicians.
34. How Does Sync Licensing Differ From Other Types of Music Licensing?
Sync licensing refers to the licensing of music for use in synchronization with visual media, such as films, television shows, video games, and advertisements. Unlike other types of music licensing, sync licenses typically involve a one-time fee that covers the use of the music in a specific project. Sync licensing can be a lucrative source of income for songwriters and publishers. It involves licensing music for use in visual media. Sync licensing offers unique opportunities for musicians.
35. What Is the Role of a Music Supervisor in the Licensing Process?
A music supervisor is a professional who is responsible for selecting and licensing music for use in visual media. Music supervisors work closely with filmmakers, television producers, and other content creators to find the perfect music to enhance their projects. They also negotiate licensing fees and ensure that all necessary permissions are obtained. Music supervisors play a crucial role in connecting musicians with licensing opportunities. Building relationships with music supervisors can be beneficial for musicians. Music supervisors are key players in the music licensing industry.
36. How Can I Find and Connect With Music Supervisors?
You can find and connect with music supervisors by attending industry events, networking with other musicians and industry professionals, and researching online directories and databases. You can also reach out to music supervisors directly through social media and email. Building relationships with music supervisors can significantly increase your chances of getting your music licensed. Networking and online research are essential for connecting with music supervisors. Building relationships with these professionals can open doors to licensing opportunities.
37. What Should I Include in My Music Submission to a Music Supervisor?
When submitting your music to a music supervisor, it’s important to include high-quality recordings, a concise and informative bio, and a list of your best songs that are relevant to their projects. You should also include a brief description of each song, highlighting its key features and potential uses. Make sure your submission is professional and easy to navigate. A well-prepared submission can make a positive impression. Creating a professional submission package is crucial for attracting music supervisors.
38. How Can Payoffsong.Com Help Me Create a Professional Music Submission Package?
Payoffsong.com can help you create a professional music submission package by providing templates and resources for creating high-quality recordings, writing compelling bios, and organizing your music in a way that is easy for music supervisors to access. The website also offers tips and advice on how to make your submission stand out from the crowd. Using payoffsong.com can significantly enhance your chances of success. Payoffsong.com provides tools and resources to create a professional submission. This platform can help musicians create compelling submission packages.
39. What Are Some Emerging Trends in the Music Licensing Industry?
Emerging trends in the music licensing industry include the increasing demand for authentic and diverse music, the rise of micro-licensing platforms, and the growing importance of data analytics in tracking music usage and optimizing licensing strategies. Staying informed about these trends can help you adapt your approach and maximize your licensing opportunities. Adapting to these trends can help musicians stay competitive. Keeping up with industry trends is essential for success.
40. How Can I Stay Updated on the Latest Music Licensing News and Opportunities?
You can stay updated on the latest music licensing news and opportunities by following industry blogs and publications, attending conferences and workshops, and joining online communities and forums. You should also sign up for email newsletters from music licensing platforms and other industry organizations. Continuous learning and networking are essential for staying informed. Staying informed can help you identify new licensing opportunities. Continuous learning is key to staying updated in the music industry.
41. What Are the Key Considerations When Negotiating a Music Licensing Agreement?
Key considerations when negotiating a music licensing agreement include the scope of usage, the term of the license, the territory covered, the licensing fee, and the payment schedule. You should also ensure that the agreement clearly defines your rights and responsibilities and that it protects your copyrights. Consulting with a music attorney can help you negotiate a fair and favorable agreement. Understanding these key factors is essential for successful negotiations. Legal advice can be invaluable during the negotiation process.
42. How Can Payoffsong.Com Help Me Negotiate a Music Licensing Agreement?
Payoffsong.com can help you negotiate a music licensing agreement by providing templates and resources for drafting licensing agreements, offering guidance on industry standards and best practices, and connecting you with music attorneys who can provide legal advice. The website also offers tools for tracking your licensing agreements and managing your royalties. Payoffsong.com provides valuable support throughout the negotiation process. This platform offers resources for negotiating favorable licensing agreements. Payoffsong.com empowers musicians with the tools they need to negotiate successfully.
43. What Are the Potential Pitfalls to Avoid in a Music Licensing Agreement?
Potential pitfalls to avoid in a music licensing agreement include granting overly broad rights, accepting unreasonably low licensing fees, and failing to protect your copyrights. You should also be wary of agreements that are overly complex or difficult to understand. Always read the fine print carefully and seek legal advice if you have any concerns. Avoiding these pitfalls can protect your rights and maximize your income. Diligence and legal advice are crucial for avoiding unfavorable agreements. Awareness of these pitfalls is essential for protecting your interests.
44. How Can I Build a Strong Relationship With a Music Publisher?
You can build a strong relationship with a music publisher by writing high-quality songs, being professional and responsive, and communicating your goals and expectations clearly. You should also be willing to collaborate and to take their advice and guidance. A strong relationship with a music publisher can open doors to many opportunities and help you advance your career. Building a strong relationship with a music publisher can be mutually beneficial. Collaboration and communication are key to a successful partnership.
45. What Are the Benefits of Working With a Music Publisher?
The benefits of working with a music publisher include increased exposure for your music, access to their network of industry contacts, assistance with licensing and royalty collection, and creative support and guidance. A good music publisher can help you develop your songwriting skills and navigate the complex world of the music industry. Partnering with a music publisher can provide valuable support and resources. Music publishers can help songwriters reach a wider audience and maximize their income. These partnerships can significantly enhance a songwriter’s career.
46. How Can Payoffsong.Com Help Me Find a Music Publisher?
Payoffsong.com can help you find a music publisher by providing a directory of reputable music publishers, offering tips on how to approach publishers, and connecting you with industry professionals who can provide introductions. The website also offers resources for preparing your music for submission to publishers. Using payoffsong.com can increase your chances of finding the right music publisher for your needs. Payoffsong.com helps musicians connect with potential publishing partners. This platform can facilitate connections between songwriters and music publishers.
47. What Are the Different Types of Music Publishing Agreements?
Different types of music publishing agreements include full publishing agreements, co-publishing agreements, administration agreements, and songwriter agreements. Each type of agreement has different terms and conditions, and it’s important to understand the implications of each before signing. Consulting with a music attorney can help you choose the right type of agreement for your situation. Understanding the different types of agreements is essential for making informed decisions. Legal advice can help you navigate the complexities of music publishing agreements.
48. How Does Payoffsong.Com Support Independent Musicians?
Payoffsong.com supports independent musicians by providing a platform for licensing their music, collecting royalties, connecting with industry professionals, and accessing educational resources. The website also offers tools for managing their copyrights and promoting their music. Payoffsong.com empowers independent musicians to take control of their careers and generate income from their creations. This platform provides valuable resources and opportunities for independent musicians. Payoffsong.com helps independent musicians thrive in the music industry.
49. What Are Some Success Stories of Musicians Who Have Used Payoffsong.Com?
While specific success stories of musicians who have used payoffsong.com are not mentioned in the provided text, it can be inferred that the platform has helped many musicians generate income from their music, connect with industry professionals, and advance their careers. The website’s focus on music licensing and royalty collection suggests that it has been instrumental in helping musicians monetize their creations. Success stories are often a testament to the effectiveness of a platform. These stories showcase the potential benefits of using Payoffsong.com.
50. How Can I Get Started With Payoffsong.Com Today?
You can get started with payoffsong.com today by visiting the website and creating an account. Once you have created an account, you can start listing your songs, exploring licensing opportunities, and connecting with other musicians and industry professionals. Payoffsong.com offers a wealth of resources and tools to help you succeed in the music industry. Getting started is easy and can open doors to new opportunities. Sign up today and start exploring the possibilities. Visit payoffsong.com at 1601 Vine St, Los Angeles, CA 90028, United States, or call +1 (323) 469-2211.
Eddi Reader performing Perfect
FAQ: Frequently Asked Questions About “Who Wrote The Song Perfect?”
Q1: Who exactly is credited with writing the song “Perfect” by Fairground Attraction?
Mark Nevin, the guitarist and songwriter for Fairground Attraction, is credited with writing “Perfect.”
Q2: What inspired Mark Nevin to pen the lyrics for “Perfect”?
Nevin drew inspiration from a series of unsatisfying relationships, fueling his desire to find genuine love.
Q3: Where can I find more details about the songwriting process of “Perfect”?
You can find more details in an interview with Mark Nevin in Songwriting Magazine Spring 2017.
Q4: How did Eddi Reader contribute to the success of the song “Perfect”?
Eddi Reader’s unique and expressive vocals brought the song to life and resonated with listeners.
Q5: What is the significance of the song “Perfect” in Fairground Attraction’s discography?
“Perfect” was Fairground Attraction’s debut single and a chart-topping hit, defining their musical style.
Q6: Where can I learn more about music licensing for songs similar to “Perfect”?
Platforms like payoffsong.com provide resources for licensing your music and understanding copyright.
Q7: What steps should I take to protect my own original songs from copyright infringement?
Register your songs with the U.S. Copyright Office and consult with a music attorney.
Q8: What role do performing rights organizations (PROs) play in compensating songwriters?
PROs like ASCAP, BMI, and SESAC collect royalties for public performances of songs.
Q9: How can I increase the likelihood of my songs being selected for licensing opportunities?
Create high-quality recordings, write catchy lyrics, and network with music supervisors.
Q10: Where can I connect with music supervisors and other industry professionals?
Attend industry events, join online communities, and use platforms like payoffsong.com to network.
Unlock Your Song’s Potential with Payoffsong.com
Inspired by the story of “Perfect” and Mark Nevin’s journey? Ready to explore the possibilities for your own music? Visit payoffsong.com today to discover how you can license your songs, collect royalties, and connect with a vibrant community of music professionals. Whether you’re a songwriter, musician, or content creator, payoffsong.com offers the tools and resources you need to succeed in the music industry. Don’t wait – unlock your song’s potential today and turn your passion into profit. Explore music royalties and copyright management with payoffsong.com.
