“Funkytown” by Lipps Inc. is more than just a catchy tune; it’s a cultural phenomenon. Instantly recognizable thanks to its infectious disco guitar riffs, pulsing electro beats, and unforgettable vocal hooks, this Funkytown Song has cemented its place in music history. Originating from Minneapolis, Minnesota, it stands as one of the state’s most successful musical exports. The track’s global impact is undeniable, with over 2 million copies sold worldwide and achieving platinum status in the U.S., second only to Owl City as Minnesota’s best-selling single.
Released in 1980, “Funkytown” quickly transcended its disco origins. It earned a coveted spot in the Rock ‘n’ Roll Hall of Fame, dominated the Billboard Hot 100 chart for four weeks, and became a ubiquitous presence in advertising and popular culture. From appearances in blockbuster movies like Shrek 2 to animated series such as South Park and prime-time dramas like NBC’s Parenthood, the funkytown song has proven its enduring appeal and versatility.
The genesis of this iconic funkytown song can be traced back to the vibrant music scene of Minneapolis, where songwriter Steven Greenberg was immersed as a DJ and producer. To uncover the story behind “Funkytown,” we delve into an interview with Greenberg himself, exploring the song’s creation from its initial spark to its lasting legacy.
Minneapolis in the Late 70s: A Fertile Ground for Music
The late 1970s were a golden era for music, particularly in Minneapolis and St. Paul. Steven Greenberg recalls this period as a hotbed of creativity. Working as a producer, including collaborations with Twin/Tone Records and bands like The Suburbs, Greenberg was deeply involved in the burgeoning punk and new wave scene. This dynamic environment was “a very enjoyable time in music,” he reflects, setting the stage for the emergence of Lipps, Inc. and the funkytown song that would captivate the world.
The Birth of Lipps, Inc. and “Funkytown”
Lipps, Inc. began as a solo project for Greenberg. Driven by his experience as a mobile disco DJ at parties and weddings, he aimed to create his own disco track. Songwriting became his focus, and among the many songs he penned, “Funkytown” emerged. While Greenberg acknowledges that songwriters often believe in all their creations, “Funkytown” stood out. He had a clear vision for its sound, and remarkably, the final recording mirrored his initial concept – a rare and promising sign.
Inspiration Behind the Lyrics: Escaping the “Vanilla” Scene
The lyrics of the funkytown song, centered around the desire to “make a move to a town that’s right for me,” were deeply personal. Greenberg felt a need to escape the local music scene, which he perceived as “very bland.” He longed for a music landscape that embraced the sounds he grew up with – the Motown influences of The Temptations, the energy of Earth, Wind & Fire – sounds that were largely absent from the “vanilla” Minneapolis market at the time. This yearning for a more vibrant musical environment fueled the lyrical narrative of “Funkytown.”
Sound 80 Studios: Crafting the Sound of “Funkytown”
Sound 80 Studios played a crucial role in shaping the sound of “Funkytown.” Greenberg describes it as “the great thing ever,” praising its beauty and the elegance instilled by co-owner Herb Pilhofer. He recorded in Studio 2, the smaller room, which he found to be a beautiful and inspiring space. Despite the studio’s reliance on 24-track tape and the occasional need for external sound checks due to monitor inaccuracies, Greenberg fondly remembers Sound 80 for its technical assistance, excellent engineers, and the overall creative atmosphere that contributed to the funkytown song’s distinctive sound.
Cynthia Johnson: The Voice of “Funkytown”
Finding the right voice for “Funkytown” was pivotal. Before “Funkytown,” Greenberg was working on another dance track, “Rock It,” and auditioning singers. After numerous auditions that didn’t quite fit his vision, he received a recommendation to contact Cynthia Johnson. Hesitantly reaching out to Johnson, Greenberg proposed a collaboration. This led to a partnership that transformed Lipps, Inc. from a solo endeavor into a duo. Greenberg acknowledges the producer-centric nature of the music industry at the time, where hired singers were common, but emphasizes the significance of finding a true partner in Cynthia Johnson, whose voice became synonymous with the funkytown song.
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Steven Greenberg, the songwriter behind the hit funkytown song, in a reflective pose.
The Meteoric Rise of “Funkytown”
The initial success of Lipps, Inc. came with a signing to Casablanca Records based on “Rock It,” before anyone had heard “Funkytown.” When Greenberg presented “Funkytown” as part of his album project, the label’s reaction was initially lukewarm. However, upon release, the funkytown song quickly exploded. Its rapid ascent on the dance charts, jumping from 66 to 10, signaled something extraordinary. The news that it sold 23,000 copies in New York in a single day confirmed its breakout success. This moment marked the beginning of the overwhelming journey of “Funkytown.”
Life in the Whirlwind of a #1 Hit
Following the explosive success of the funkytown song, Greenberg was thrust into a whirlwind of media attention and industry engagements. Daily calls brought news of its growing popularity across radio stations and markets. Interviews with major publications like Time Magazine and Rolling Stone became commonplace. He experienced the inner workings of the music business at its peak, with the excitement and energy surrounding a number-one hit. Casablanca Records, located on Sunset Boulevard, became a central hub, with limousines, stays at the Sunset Hyatt, and a constant stream of events marking this exhilarating period.
The Enduring Legacy and Licensing of “Funkytown”
“Funkytown”‘s journey extends far beyond its initial chart success. Its copyright status is a complex matter, with Greenberg regaining copyright to the master recording in 2015. The song’s continued presence in popular culture is significantly fueled by licensing. Greenberg actively participates in decisions regarding its use in advertising, aiming to maintain the integrity of the funkytown song. He recounts turning down lucrative offers for cheesy local ads, emphasizing his protective approach to his “baby.” This control allows him to ensure that “Funkytown” is used in ways that align with its artistic value.
The financial aspect of “Funkytown”‘s revenue has evolved over time. Initially, record sales generated the most income. While album sales were substantial, the “Funkytown” single surpassed them. Over the past two decades, licensing has become a major revenue stream. The song’s catchy hook makes it highly sought after for advertisements, TV shows, movie soundtracks, and more. Greenberg describes licensing as a “large slice of apple royalty pie,” illustrating its significant contribution to the song’s ongoing financial success.
“Funkytown” Today: A Standard and a Forerunner
Greenberg reflects on the enduring appeal of the funkytown song, noting its transition into an “oldies status” and even a “standard.” Its continued popularity is driven by nostalgia and its ability to resonate with key demographics. Advertisers recognize its appeal to audiences in the 50-65 age range, contributing to its sustained use in commercials and media.
He also highlights the unique position of “Funkytown” as a song embraced by both artistic and commercial circles. It avoided being labeled as cheesy or purely disco, and Greenberg sees it as a precursor to the EDM movement. He points to other tracks from his albums that explored house and trance elements, and even draws a connection between his music and contemporary artists like Daft Punk. Ultimately, Greenberg views “Funkytown” as groundbreaking – a commercially successful song that also achieved artistic merit, solidifying its place as a significant contribution to music history.
